Give up before it’s too late!


Maybe you should just give up. Give up trying to fit into the system you were taught was the only way to grow up, make a living, retire, and die. At some point you have to realize that you are being played by the game. Inside of which you only have the illusion of choice.

These thoughts are where entrepreneurship is born. We actually live in a world with many thousands of possibilities for pursuing happiness, financial independence, and freedom to live by our own set of rules outside of a system of rules we didn’t create.

No matter where you were born (or when), you were given instructions from the moment you could understand language. Like how to act.  (Isn’t that funny? Read it again. How to “ACT”)

If you’re tired of acting and you want to really BE who you are, on your own terms, then maybe you should give up trying to fit in. What’s it gotten you thus far? Jobs you’ve disliked. Around people you had nothing in common with. Doing things you’d never choose to do if you had the power to choose.

I love doing my own little part in shaking the tree and freeing people from the idea that what they were taught was the truth. It seems absurd when you think about it, that someone told you what your religion was before you even had a chance to really know what religion was. You were told your religion was right and just and the only way. The one true belief system above all others.

Funny that every kid from every religious background was told the same thing. Except none of that is real. Never was. Because you were born into the family your were, you inherited all kinds of cultural stuff you never got the chance to assess for yourself. Some of this is unavoidable. A Catholic family only knows how to do Catholic stuff. A blue collar family can only teach you the ways of the factory worker and the union.

After a certain point, though, you gain enough education (hopefully) to begin questioning things about your life and what you believe outside of what you been told. It’s at this point a person either choses to cut their own trail in life or, like most people, they decide to believe everything they’d been told about “who they are,” jumping headlong into the populist version of the Game of Life.

School – Work – Retire – Die?

Nothing explains the absurdity of conventional modern life better than a 50+ year-old talk by Alan Watts. Get viscerally in touch with the ridiculousness of modern culture by listening to what Alan had to say about it all those years ago. Then try to forget when he recorded this. It’s easy to imagine that this was something someone said only yesterday.

People who grok this make the very best entrepreneurs. Seriously. Nothing is a better breeding ground for getting real  about this one life that you have than realizing there is a box to think outside of in the first place.

For much of your life you were like a fish…

…there was the Ocean, and nothing else. Water was the only thing you could possibly exist in, and there was no such thing as being “under water.” Because there was nothing else in your Universe but water. How can you be under something that is everything?

Then you floated up and broke the plane between water and sky to see where that light was coming from, and your entire Universe changed in an instant. Everything you thought you knew about life and how to live it suddenly became incredibly insignificant. The catharsis this realization creates is enough to jog just about anyone out of the trance we are put in from the day we’re born.

From this day forward, because you can’t put Pandora back in the box, you think differently about everything. Including how you live, how you make money, and how you move about this planet among the vast ocean of people still in a trance.

I say that there is nothing that could possibly breed a person better suited to entrepreneurial thought and action. Because when you break free of the trance, you have to look at everything you think and everything you do in that new light. And you know things in your life must change. In fact, they already have.

Beyond this point, you know that no change is too scary or too big in a Universe where you, for the first time, understand your power comes from the limitless and infinite power of that which you are wholly a part.

How do you stop someone who wields this kind of power? You don’t. You can’t.

So as we move forward, it is from this foundation of understanding that I speak to you. Now you know where I’m coming from, even if I’m just helping you to understand how search engines work so you can get more visitors.

I’m rooting for you because I know that ultimately I’m rooting for me. To “root” is to dig down to the source of life and tap into it for sustenance in order to thrive.

And so, I will do everything in my power to help you thrive because you are me and I am you. And off we go together into that vast frontier of the discoveries that lie before us.

Now, let’s rock this!

Alan Watts on the Cycle of Life

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