Most intermediate level marketers know that the very best product to sell, with the highest conversion rate possible, is the one your market TOLD you to create!
All the experts use surveys extensively as a key marketing tactic and it is very much responsible for the “gurus” becoming gurus in the first place.
The biggest mistake most people make is assumption.Â
They assume they know what their market wants. They create it and more often than not they are met with lackluster sales.
The pros never do this. We know how well something should sell before we ever invest time and resources in creating a product.
The research we do comes in many forms, but the most important form is simply ASKING our markets what they want and giving it to them.
A large array of paid survey services have popped up in the last year to capitalize on newbies and the slightly lazy marketers who don’t want to create their own surveys or simply don’t know how to.
Thus the paid monthly survey services are experiencing very healthy sales.
Professional marketers survey a lot. If you are going to succeed, you will do surveys several times a year just to get a feel for your market’s needs, wants, and desires.
Therefore you could pay a monthly fee to one of the survey companies for the entire life of your business!
That is, unless you have your own survey system. Which is what I recommend. It will save you a ton of money long term.
The system I recommend is Mark Hendrick’s “You Ask Them.”
All the surveys you want, anytime you want, in a very easy-to-use package.
If you are new to this surveying stuff and the crucial importance of it in your business, then read Mark’s letter as he lays out the key points.
Learn how easy it is to satisfy your market by simply ASKING them what’s on their minds, what is bothering them, what they want, what they don’t want, what they are tired of and what would make their lives better, easier, more satisfying, more efficient and just plain MORE.
Grab Just Ask Them and get inside the mind of your market!