Here we go again! John Reese was convinced by Ed Dale that Twitter is a cool tool for marketing. Who wants to guess how fast John gets to 5000+ followers on Twitter this week?
Guess How Long It Will Take You To Get 5000 Followers?
Let’s say a lot longer if you simply Twitter the way everyone else does.
There is a solution though. Readers will remember an incredibly important and powerful presentation Howie Schwartz gave our people a few weeks ago on microblogging. So you already know the tactics for getting traffic from Twitter, Pownce, and Tumblr. Many who were on that call or watched the recorded webinar are reporting serious results.
I watch traffic come in daily from my microblogs and, using Howie’s tools, I really don’t mess with them much. Note that on my Twitter account you see what look like forum posts. They are. They are from Authority Site Center members. Note too that there are links on most of them to various sites of mine.
Big Note: I don’t, of course, do all that by hand. Nor do I go looking for “followers.” All that is done with Howie’s microblogging tools. I do add things when I get the urge, but even my feed for Friday Traffic Report gets syndicated to my Twitter account, so I really don’t have that much to post there manually.
Check out how many followers and how many posts I have there. That’s after 2 weeks and I’ve post a grand total of Twice by hand.
Check also that the information is keyed in and relevant to my microblog market. I am only making friends on Twitter on keywords we have in common. Therefore the followers are targeted as is the info. I’d wager it is far more understandable what my Twitter account is about at a glance than most which are done by hand by regular mortals who use the service.
The key to marketing with multiple microblogs is syndicating your content as much as possible with automation.
What everyone else is talking about is simply HAVING a microblog on Twitter OR Tumblr OR Pownce. We have multiple accounts on all of them. So whatever proclamations you hear this week on the value of the traffic from one manually updated Twitter account, multiply what you hear at least 10x and you’ve got an idea of what what we’re doing with microblogs.
It’s hardcore, but as Howie says, “its war!”
Did you come to fight with your fists or a Sherman Tank?