Michel Fortin is holding a workshop on new media copywriting and testing. Fortin, one of the web’s top performing copywriters with clients like John Reese, Frank Kern, Shawn Casey, Stephen Pierce, and some guy named Jay Abraham, will be showing people how to avoid the pitfalls of new media copywriting.
The web is wise to audio and video now. People aren’t impressed simply because you put up a video on your landing page. That is no longer a conversion tool by itself. Today, that video had better have some science behind it if you want it to actually boost your conversions and not drop them.
Michel is an avid tester and now he’s into testing copy for new media. In fact, on the next page he shows videos side by side that succeeded and failed to convert. Can you pick which one did better?
New: Copywritng videos from John Carlton and Ted Nicholas!