Once upon a time a website owner looked for and secured [tag]links[/tag] from other sites simply to get traffic from that site and send some traffic back for the privilege.
There was no Google, Yahoo, or MSN setting rules about [tag]reciprocal links[/tag] which have now somehow become “the law.”
Links are for traffic… targeted traffic.
Since, to this day, nothing does your site more good than a good, visible, relevant link from a site which caters to your perfect market base, I propose a test you can run in your marketing for a couple of months.
Get links from sites based upon factors that matter most:
1. Good content
2. Strong reader base
3. Willingness to link from a prominent place