The Customer Attraction Systems Training [CAST] center opened on Friday with a jam-packed training on Google Hangouts.
Designed to address local businesses’ top online marketing challenges through courses and certification in social media, local search, and content marketing, CAST marks the eginning of a new era in local business marketing.
All local business marketing services offer done-for-you products in search, social, web design, programming, and other marketing services. The thinking being that local business owners and staff just want their “internet problem” taken care of for them and don’t want to get involved themselves…. in anything to do with the success of their business.
Not true. Brick Road Media has found that the opposite is true. And we’ve created the first international local business training center of it’s kind in response to a massive gap in the market.
First off, the internet is not a “side order” when it comes to local business success. Everyone knows the web is the core that drives everything else in business today. The side orders for local marketing are the offline choices of radio, TV, and newspaper advertising. The aging, dying world of print and traditional media. The web is serving TV, radio, and newspaper markets now.
With this reality finally hitting home with hundreds of thousands of local business owners, they are plenty interested in learning what they must do to win the web game and attract more customers.
Our first free webinar deals with the 10,000 foot view of where customer attraction is going on the web today for local businesses. And what they can do right now to start getting the attention they’ve failed to get so far online.
Next, Brick Road Media will continue educating through Google Hangouts on all the tools and systems local businesses can put together to attract new and repeat business.
Register for the replay of Friday’s webinar, and you’ll be invited for future free training and the CAST Members private site for the courses and certification programs.