In yesterday’s adventures in Link Building on a Budget Part 1 I talked about “review trades” as a powerful and free way of getting the most authoritative kind of link possible from another site.
Then I left you in the lurch and made you wait until today to see one of the review trade methods I have discovered works well. Hey, I gotta keep the suspense, right?
Link Building on a Budget Part 2
So let’s say you need your site to show up on as many other blogs in your niche or topic group with the keyword “blog marketing.”
You simply start a campaign to get reviewed by people who are already open to doing reviews.
Example: http://www.johnchow.com/make-money-onlin-batch-76/
John Chow is the master when it comes to shameless linking methods. Many purist bloggers make fun of him or even chide him for having no shame when it comes to asking for links.
On the page above he rewards people (see the link list) for linking to him VERY SPECIFICALLY with the term he wants to score for: “make money online”
If you follow his directions to a tee, he will link to you. As you can see, many people are taking him up on this. It is a good method on its own. You should start something like this on your blog for sure.
But I want to point something else out that is NOT so apparent but much more powerful than just taking part in John’s link building technique.
He mentions at the bottom of his post how people scan his 76 batches of links to people who linked to him as a means of easily finding willing bloggers who will link to others in this way.
Why approach people cold when you can find blogs on lists like this to get automatic positive replies to your offer to exchange reviews? You already know they are open to it!
Here’s how I approach people on lists like this:
—
I found you on John Chow’s site (put exact URL here). I like your blog and would love to do a review exchange with you. Meaning I will review your site if you review mine.
If you are interested, here is some of the recommended text and the links I’d like you to use. Please send the same kind of thing to me for your site and I will post about you ASAP.
Recommended text to include in your review:
Jack Humphrey is the author of The Amazing Traffic Vortex, Bending The Web, and hundreds of articles syndicated all over the web on blog marketing tactics, link building, and authority site building.
—
See how I got a couple extra links in there to Amazing Traffic Vortex and Bending The Web along with my main keyword? Why not? Show the person you are talking to that they can do the same thing and recommend text for you to include in your post and they will DEFINITELY want to do it, especially if they are known for doing reviews for links already!
Always write something different for each site you are trying to get to review you, and use the content to send someone else if the person you write to rejects your offer – don’t waste good unique content!
DO NOT send the same recommended text to different sites! They will most likely use what you send them exactly as you sent it and you don’t want duplication.
Do this for a couple of months and set a goal to get on 20 sites in this manner (sites related somehow to your niche, not just random blogs) and you are going to see some very neat things happening for you.
Getting Rejected
If you are looking for a really big site in your niche to review you and they turn you down, consider whether it might be wise to get reviewed by them for a fee. In the case of JohnChow.com in relation to my market, I consider it a deal to pay him $400 for a review because he has a LOT of traffic and influence with his readers.
More From The FTR Link Building Series:
- Link Building On A Budget Part 1
- Link Building On A Budget Part 2
- Link Building On A Budget Part 3
- Link Building On A Budget Part 4
- Link Building With Authoritative Directories