Leverage Tactics Hangout: Expert Interviewing

On this, the inaugural “Leverage Tactics” Hangout, I talk with Rick Kansa about interviewing experts and how to use that content to:

1. Gain authority and recognition in your market
2. Get more social followers
3. Get more traffic right away for the publicity
4. Begin building a profile with Google to get ranked and establish relevancy in your topic range with Google
5. How to drip and tease content which leads to paid membership
6. How to maximize the number of people who come to your site and talk about and share your content
7. Leverage points:  How to interact with and get the attention of big players without being a “known entity” yourself

Would love to hear what you think and also answer any questions you have about expert interviewing as a content marketing, branding, and direct/SEO traffic strategy below!