And the winner is:
Internet Marketing! …this lovely keyword enjoys boating, fishing, long walks on the beach and cuddling till dawn with that special related topic.
And it beats web marketing and online marketing hands down, according to search statistics gathered by Rich Brooks.
Rich’s post is a good lesson for web marketers making assumptions about the keywords they use rather than making sure their assumptions are correct.
Haven’t done any keyword research lately to determine if, in fact, you are writing on the hottest keyword topics for your niche?
This is where most people miss the boat: keywords are not just stuffing for your content to attract engines.
They are TOPICS and some keywords in every niche are more TOPICAL than others depending on what’s hot in your niche at any given time.
Bloggers especially need to stay aware of this because we tend to rip through a new a post without thinking the content through using the right keywords.
(See how I snuck that one in? “using the right keywords”)
Watch for “using the right keywords,” a fun-loving, light hearted, perky little keyword phrase that isn’t afraid to be 4 words long. Coming to a search engine near you!