Update July 07,  2009
Howie Schwartz just posted 3 new videos about how to finally TAKE ACTION in your online niche marketing. He is going to reveal the ONE STEP that most people skip when it comes to their marketing. It’s also the ONE STEP that will make or break you…
Not only that, one of the videos is from a private event that people paid 3k to attend and get his biggest secrets to dominating Google.
Also, Howie is going over the top with TWO PDFs featuring white hot niche markets just waiting for you to dominate . . .
And it gets better – Howie just issued a “Marketing Challenge” where you can jump in and finally start taking action in your marketing and fire your boss!
And the best part is you can keep your wallet in your pants and get all of this BRAND NEW training and remarkable content right now!
Howie is taking this content down soon, so get it now!
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See the new “Blog Marketing Search Engine?”
Just one of the many killer tips Howie Schwartz shared with the Traffic Tactics Workshop attendees yesterday here in San Diego. Howie talked a lot about “trust” points of contact with Google. Basically meaning, anytime you can connect with Google or another authority site, you are building the trust, or credibility of your site with Google.
The neat thing about Google’s custom search engines (Google Co-op) is that you can control the results. You are #1 in your own search engine for your keywords.
I have some work to do still on the sites I want included in “my” search engine, but people are using it and I am even getting Adsense revenue by allowing Adsense ads on the results pages.
Which is cool because now I can use Adsense off-site and not use my more valuable real estate on FTR for low paying advertising. It gives you the ability to add to your total page count, even though my personal search is on Google’s servers, of course.
Getting users to use the search app to find stuff on your site and other related sites gives you the ability to have another point of contact with visitors before they leave your site. Another chance to have some click action on ads where you had none before.
It also boosts Google’s ability to check out and thoroughly spider your site because, of course, they are watching your search engine carefully.
The other cool feature of this service, as Howie pointed out, is something called Google Marker. This is a toolbar button much like Netscape and others make available to surfers to allow you to “mark” a page or entire site they find important, interesting, or worth another look later.
I can mark pages or sites all over the web and allow them to be in my search engine results, which means over time I will get a search engine tailored to what I think are the most important sites in my niche. Which will help my visitors by allowing them to get an increasingly useful, targeted, and edited search engine on internet marketing topics, resources, tools, and information they can use.
You can also invite people to help you by contributing to your custom search engine. All of this builds more links to your site from another contact point in the Google megaverse.
This was one among dozens of things Howie shared with us for ways to get in front of the people Google attracts and getting on Google’s radar screen using some of their gadgets.
It is always amazing to me what Google is doing that rarely gets talked about. People like Howie who watch the huge range of developments Google releases, with no fanfare whatsoever in most cases, help us keep up and keep ahead of others in our markets with new Google technology and services.