Easy, fast conversion booster included at bottom of post…
Most people only want to hear what I have to say about getting them more traffic. Everything in my business is geared toward more, more, and more targeted traffic.
While I am sure there are a few readers out there who have completely studied, tested, split tested, and tracked their conversion results to a strong control conversion, most people fail pretty badly at this task. I’m talking about the optimization of your sales conversion and monetization strategy of your site to come up with the most income you can generate with the traffic you already get.
When sales aren’t going well the universal assumption is that more traffic will solve the problem. And if you are converting at all, yes, you will technically do better with more traffic. But how much of the traffic that you think you need are you wasting on poor conversion and poor monetization?
I believe in more cases than not, people who are generating what they think are low traffic levels would be shocked at how much more money they could make if they even tested just a couple things on their sites. I often ask clients this question:
Do you want a million visitors or do you want to make money with your site?
This is usually answered by “huh?”
You see, most people think traffic equals money. That they are one in the same. They are not. There are more sites online that get incredible amounts of traffic with very poor results than there are sites with much less traffic who have optimized their conversion and monetization strategy to blow the high traffic sites away in profits.
Saying you have a million visitors a month does not guarantee that you are living on your own private island in the Bahamas. When someone starts to brag about how much traffic they have, I often just wait to hear the rest of the story. If they are talking to me, there must be something wrong or they’d have no use for my input.
Usually what’s wrong is they have no idea how to turn their traffic into money.
Double Any Sites’ Income By Testing Everything
What if you could keep the amount of traffic you have and simply double your conversion? Have you tried? Have you tested everything on your site against other ideas, headlines, copy, ad placement, banner and text ad design and copy?
Things you can test…
- Headlines
- Ad placement
- The way you review products (if you have a blog where you review products you are affiliated with)
- Every aspect of your copy on direct sales letters from headlines, sub headlines, testimonials, fonts, graphics, pictures, guarantees, colors, to purchase buttons – they all can have a positive or negative impact on your overall conversion right down to the smallest detail.
And it can all be measured. It sounds like a lot of work, but so is trying to get 1000% more visitors you might not need to meet your income goals just because you have low conversion.
In fact, it isn’t anymore. Rather than simple trial and error, which most people do on blogs like this one by testing ads in different places and products that will ring positive with visitors, you can test landing pages and static copy (direct sales letters) with multivariate or Taguchi testing.
This method, for which there are many pieces of software you can buy, tests many different elements of a page at the same time, rotating in your different headlines, banners, ads, color schemes, buttons, and copy segments, coming up with the ultimate, best converting control possible among all the tests you run.
This type of testing is impossible to do quickly by simple experimentation. It uses mathematical voodoo to come up with the best performing total piece possible among all the variables you choose to throw at it.
Here’s a definition and description from Jason Calacanis‘ site:
- The Taguchi Method was developed 50 years ago and has been used with great success to optimize automobile and other product manufacturing. More recently, The Taguchi Method was applied to direct mail and web applications. The Taguchi Method takes a number of elements on a page with one or more alternatives for each element and dictates exact combinations that will allow you to estimate the positive or negative effect of each element/alternative.
- There are three extremely exciting aspects to this approach. First, by creating a “best page” using the best performing alternatives for each element, significant improvement can be achieved. Second, the length of the test cycle and the number of visitors required is surprisingly small. And finally, since the “recipes” are created using modular element/alternatives, using a solution like Offermatica, Taguchi tests can be designed and executed in a surprisingly small amount of time.
- Taguchi tests have been run on email, PPC ads and Landing Pages with great success. Where an AB Split Test might create a 5-10% improvement, a Taguchi test cycle will regularly return 25-45% improvement and has been known to improve results by 100% or more. A test cycle includes two weeks of testing a large number of elements in just two alternatives to identify which elements increase the likelihood of converting a visitor to a customer, a second test where the high-impact elements are tested with a greater number of alternatives, and a final test of the “best recipe” against the original page. The test cycle takes from a couple of days to a month depending on traffic and variance and can be designed and run without significant quantitative marketing or statistics experience.
A killer definition of Taguchi and A/B testing is on Michel Fortin‘s blog. He includes the software recommended for testing in his post as well.
Another spot to check out is David Bullock‘s site. David is the $100,000,000.00 man. He’s made Fortune 500 companies that much more by working his testing and tracking voodoo for the over the last decade. He’s got some great info on the topic on his site.
You now have much of the testing and tracking puzzle figured out with the above resources.
Quick and Easy Increase In Conversion Tip…
What I want to show you is a simple conversion booster I use even on blogs. It is a trust thing. And it really works.
I found my affiliate and personal product sales went up after I signed up with Hacker Safe. I know, you thought that only really improved consumer trust on ecommerce shopping cart sites. I did too.
Until I met a rep at Stompernet who showed me some very impressive stats for non-shopping cart sites. I’d like you to take a look at probably the fastest, easiest, and most effective thing you can do today to improve your conversions, affiliate sales, and credibility in your niche.
Hacker Safe is a very serious company with very serious proof of concept with over 600 split test results for their security program. It really does a lot for any kind of website running it.