There’s an interesting new site on the web. It is the creation of Guy Kawasaki, Will Mayall, and Kathryn Henkens. Its called Alltop and it is a different kind of news aggregator.
The fact that this blog was chosen to be in their blogging category with the likes of Problogger, Shoemoney, Copyblogger, and Dosh Dosh, among others, has nothing to do with my writing about them today.
The fact that I got a badge that says that I “kick ass” had little to do with my decision to write about Alltop today. I’m sure it helped. Bloggers aren’t immune to having their egos tickled.
Aside from the honor, fame, and prestige heaped upon the Traffic Report, Alltop is something to behold as a new way of thinking about information aggregation.
“You can think of an Alltop site as a “digital magazine rack” of the Internet. To be clear, Alltop sites are starting points—they are not destinations per se. The bottom line is that we are trying to enhance your online reading by both displaying stories from the sites that you’re already visiting and helping you discover sites that you didn’t know existed. In other words, our goal is the “cessation of Internet stagnation” by providing “aggregation without aggravation.”
Notice their header is right in the lower 3rd of the page when you get there. This is, as they say on their About page, to highlight the information instead of their own site.
Being part of the information their talking about highlighting, I find it hard to argue with their design choices. I just like seeing evolution in all its forms on the web.
Want to get your feed listed at Alltop? They have many categories. Check out this page to learn how you too can Kick Ass.