Business Not Going Anywhere? It’s The Noise…
Seriously, I can tell you exactly, with 100% precision why your business seems stalled or is growing at a painfully slow rate. And it’s not for lack of customer attraction opportunities.
People collect great methods for getting targeted traffic like a hoarder collects toasters and dry cleaning bags. And businesses suffocate under the weight of all the tactics, training, and advice collected but never applied.
The root cause of customer attraction failure nowadays is an embarrassment of riches. The addiction to collecting training and experience, yet applying none of it. Applying none of it because there’s too much of it.
If you can get targeted traffic via 5 or 6 different social sites, a search engine that everyone on the web uses to find stuff, video marketing, content marketing, guest blogging, interviews, Amazon Kindle books, affiliate programs, joint ventures, and 501 other traffic generating tactics, then where do you start?
Most people can’t stare into the face of all that and make any sense out of it. The only thing they can do is buy more stuff. It feels good to buy another traffic tactic even though we have more than an entire lifetime’s worth sitting in our heads and hard drives.
It’s easier to keep buying stuff because buying feels like doing. Spending hard-earned money feels like artificial sweat equity.
Of course there’s nothing wrong with spending money for training, or on the things needed to run a business. But if you don’t know why you’re doing all this in the first place, you’ll never have the discipline to pull off the “how.” (Wanting money is not a sufficient “why.”)
The noise attacks us from every angle. We’re supposed to use social media to market ourselves, but we get sucked in and swallowed up by it instead. We’re supposed to show up in search but search changes every 5 minutes so we have to keep buying courses to figure it out. The entire time, nothing is figured out and not a sale is made.
The internet is like Dr. Seuss’ Whoville on Christmas Eve.
There are billions of us playing our Jing Tinglers and Flu Floopers. Marketers selling their sure-thing Tar Tinklers and Slu Slumpkers. Gurus slinging their Who Hoovers and Gar Ginkers. And all that noise, noise, noise!
If only one could block out the noise and proceed to grow their business with focus, then their business would grow.
The only people on the web today who could be considered true success stories are the people who have been able to tune out the noise. The noise serves only the people who are entertaining themselves and distracting themselves. It confuses people into buying things and hanging out in front of advertising for longer periods of time. It also destroys marketers’ ability to focus.
A marketer cannot afford to get lost in it all and hope to gain the attention of their most desired prospects. It just never happens.
There are several ways to get new customers. There are tons of sources, tactics, and strategies. Being too confused by the buffet of choices to get anything meaningful accomplished is not how you wanted your business to end up. Dead before it really got going.