From Laura Childs at StampedeSecret.com:
“Is Web 2.0 Your Enemy?
Web 2.0 sites are your competition (for eyeballs and positioning in the search engines), but they’re not your enemy. After all, you could build your own Web 2.0 site, market the snot out of it and take back your rightful position…”
In her post, Laura makes it clear that Web 2.0 is not a thing to fear, but to adopt as part of your own marketing plan.
Since it isn’t going anywhere (interactive, user-controlled sites are being popped out onto the web at a break-neck pace) everyone with a website and formerly great rankings needs to understand and utilize the positives about [tag-tec]Web 2.0[/tag-tec] instead of trying to bully their way through their markets with old tactics that don’t work anymore.
There are many good points made by Laura in her post, and she also has a lot of other great information to help online marketers understand where the web has been, where it is now, and where it’s going.
Further Web 2.0 Marketing Resources
- Great Web 2.0 Marketing Sites
- StumbleUpon Some Web 2.0 Traffic!
- The Free Authority Black Book: I bet you’ve never seen a better free guide to Web 2.0 marketing in your life!