How many times this year have you heard “Video is an important marketing tool?”
Everyone seems to be giving lip service to the fact that video production, marketing, and syndication is a huge search engine pleaser, customer increaser, and direct traffic generator.
But do you have any idea, really, how to put together video for the web that meets the requirements of viewers, the sites that host your videos (including your own), and the networks on which you can syndicate that video?
99.9% of people doing video online now are lucky if they get it right. Period.
From the questions we receive almost daily on who does our videos, it is clear there are a lot of people clamoring for sources of quality, professional video production as well as learning more about how to do it themselves.
There are different types of web video, used for different reasons.
Syndicated Video
This is video you use to put up on all the relevant video sites you can find to attract traffic and link popularity. An example of this kind of video can be found on my blog promotion YouTube channel.
With this type of video we can get away with (I know this for a fact, lol) lower quality videos because they are about the information. As long as people can see something and hear the speaker clearly, they are very forgiving about blurriness or other problems with video quality. Not so much with promotional video…
Promotional Video
This is the slick stuff. This video is used to impress, big time. It isn’t necessarily for syndication, although it could be depending on the specific project you are working on. It is mainly used on landing pages and direct sales pages where you want to brand yourself and make a serious impact.
Here are some examples:
- Authority Black Book landing page
- Bending the Web landing page
- BlugRush landing page
So what do you think you could use video for in your online marketing campaign?
Traffic and links through video syndication are a given, but what about branding through providing quality video like the examples above?
The expensive way is to hire a video production firm. Expect to pay thousands for someone to do professional video for you. That option sucks.
Then there is doing it yourself, or at least in-house with a video production team member or staff member. Before now, no one was really doing any professional training in the art of video production. Certainly not to the level of detail that would encompass cameras, cables, lighting, and professional shooting tricks to make video more exciting.
What Video Has Done For My Companies
Quality video has helped my products bring tens of thousands more subscribers and thousands more customers than old school email capture and autoresponders alone.
It has also boosted our company image into a whole new level of respect, getting us more interviews and more serious customers who ignored us before because we looked like everyone else, and to some in the corporate world, even scammy. Now we have corporate clients. A lot of that has to do with standing over and above the competition by incorporating high quality video into our marketing campaigns.
How To Learn Video Production and Video Marketing
Now there is an opportunity for a tiny group of people to learn from a couple of master web video producers: Mark Braunstein and Mike Stewart (the guy who brought multi media marketing to a whole new level in our industry).
If you want to learn everything about video production for the web and marketing with video, you can send yourself or someone in your crew to Video Profits Workshop in Atlanta and come back with everything – literally – you need to put together an incredible video campaign for your business.
From production to deployment, Video Profits Workshop will give you the hands-on training, even certification, to handle professional grade video projects, whether screen capture how-to videos or live video shoots, for yourself or even clients if you wish to make a business out of it.