I am going through a round of site optimization this week, so I haven’t been writing as regularly as usual. What I am doing is checking each and every search engine ranking that brings me some traffic and going back to each page on FTR to further optimize with on-site and off-site tactics.
You know, things like earning deep links to pages and adding content to pages that would improve in rankings with some sprucing up.
I recommend everyone do this. Bloggers are notoriously bad at remembering to go back and revisit posts they’ve gotten into the engines. If you get 10 visits a day to a particular post because you are in the top 20-50 in, say, Google, there’s nothing stopping you from going back to that page and editing, optimizing, and getting some link love to that page to boost it in rankings.
I am one of the “notoriously bad” bloggers and I have a backlog of pages that can be easily raised in rankings with some tweaks. It is SO easy to just write a post, get ranked, and live with whatever traffic that post gets from the engines.
However, the increase in overall site traffic by re-optimizing can be extremely rewarding. I will have an example of this in my next post – possibly a video – to show how I do this.
For now though, enjoy some incredible content from my buddies:
- Dave Lakhani: “Creativity vs. Profitable Creativity or how to make advertising make money“
- Howie Schwartz: “The Greatest SEO Artist In The World” – Interview with Jerry West
- Mike Filsaime: Get Mike’s latest informative internet marketing podcasts here.
- John Reese: Now THIS is how to get a fire going at Digg! John’s tank cleaner swimming in his fish tank!