Review of Competition Dominator

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Ever since we jumped out of the trees we’ve been tool users. In the beginning it was a simple stick thrust into a termite mound to deliver a high protein snack without the effort and mess of digging.

Today, for authority site publishers, our tools are more complex, but created to solve the same problems: saving time and effort.

One such tool I have been playing with lately is Competition Dominator.

Normally, tools like this in our industry provide over-simplified views of our competition’s actions and placement in our market.

A sort of “look what I can do!” for the sake of itself. Not always a huge boost for our business.

I was expecting the same thing with Competition Dominator. Since I have a healthy distrust of new software for marketers (most, you will find soon enough, is not as helpful to your business as the sales letter claim) I approached this review with heavily guarded optimism.

As you’ve probably guessed, since I don’t have the time to write bad reviews, (there are way too many to write!) I found some things with Competition Dominator that impressed me.

What It Does

Identifies your competitors in the engines and in PPC campaigns they are running. It even shows you the ads they are using not only in Adwords but Yahoo and Microsoft as well. (very cool)

Analyzes your competitors by tracking all kinds of things like backlinks for all major engines, PPC ad campaigns and Alexa rankings.

Shows where you and your competition ranking for specific keywords. You can import your own list or use Wordtracker, Overture, and other sources to pit your site against the competition to show where you need to develop content to take over their spots for certain keywords.

Analysis

The Software: So far this piece of software is the clear winner when it comes to power and the sheer volume you can easily learn about your competitors.

By putting what I learned about my own competition into a content development strategy designed to get right in their faces in the engines, I will gain many more daily visitors.

That’s pure money in my pocket.

The Sales Page: To be honest, the sales page for this software is about as horrid as I have seen. It does nothing to convey the true quality of the software and takes a lot of credibility away from the product.

(Chris and Goran, contact me if you want to fix this!)

Programmers are not copywriters. This is about the most shocking example of that fact as can be found on the internet today. But, I’d rather these guys spend their time on coding than copy.

Overall Impression

Competition Dominator is a no brainer purchase for any online business wanting to know the most they can about how their competition is beating them and how they can do something about it.

It is easy to learn and use and, with continued development, should grow into an even more powerful, slick insider tool that will end up on every serious publisher’s computer within 6 months.

This is a high-value tool for niche research at The Authority Site Center as well.

More info on Competition Dominator

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Tags

competition analysis tool, competition dominator, ppc campaign management


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