on September 13th, 2006 in Blog Marketing

Putting audio on your site improves monetization…

Think about it:

You have this audio feed on your site and ads and links all around it.  Nothing a person can do but sit an listen to the [tag]audio[/tag].

Nothing, other than look around your page while they are listening!

The difference between audio and video in this case?

  • [tag]Video[/tag] engages the reader’s EYES as well as her ears.
  • Audio, on the other hand, simply engages the ears; leaves the eyes looking for something THEY can do.

So try this:

Put a training mp3 or maybe something funny (certainly something engaging and of intense interest to your visitors) on a page of your site and surround it with relevant equally engaging links and ads.

Watch what happens.  Your visitor stay will increase as they sit and listen to more audio on your site and they have nothing to do but look at all the “shiny things” you have to offer them while they listen.

Anyone in their right mind would leap at the chance to put their best offers in front of a captive audience to ponder for as long as possible.

With the right message, a highly engaging audio, and the right offers all around the audio buttons, you will begin to see drastic improvement over your regular click throughs on the rest of your site.

It works because it is simple!

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I've been free and thriving as a "digital nomad" for 20 years. And I've helped tens of thousands of people along the way to build and grow businesses that enable them to cut their own trail in life outside the conventional birth-school-work-grave life cycle so many are unfortunate to have to endure. If you meet me soon enough, your cycle could be birth-school-freedom. But it's never too late to break the cycle, either! If you are ready to take your business higher while increasing the time you have for living your biggest life, I just might be able to help you out.