Do you have a mythical brand name?
Think your business might go up a notch or two by evoking the same kind of “feeling” that the word Google does when mentioned in mixed company?
That may be a lofty goal, but you don’t need to put your brand into world-wide consciousness to have mythological merit in your niche.
Seth Godin talks about branding, story telling, and the power of myth (not at all to be confused with lying here.)
Once again Seth sets marketers on a path of discovery and deep thought as few others can.