You’ve surely heard stories of miracle feats of accomplishment and even brute strength by ordinary people who find themselves in extraordinary circumstances.
Little old ladies lifting cars off of trapped loved ones. Ordinary people achieving fortune and fame out of dire financial circumstances.
The stories you never hear, because they are too ridiculous even for the tabloids, are the ones about people who do nothing and achieve great things. For instance, you can read in tabloids (the most wasteful use of trees known to mankind) about 50 pound newborn babies, alien abductions, and people with arms growing out of their foreheads. Yet you never see stories like the ones being told in many sales letters on the web!
We have been conditioned, through savvy but unethical salesmanship, to expect everything in online business and making money to be easy.
“Pop this product into your marketing mix and watch the money roll in!”
“Imagine, in just 30 days you could be making $20,000.00 per month!”
The people who don’t fall for this are making real content sites, products, and services. True assets that grow in value and provide solid profits month after month.
With the cheap tools available for putting up sites with professional content, audio, video, producing professional grade products, and marketing your site or network of sites with totally free traffic methods, there is simply no excuse for listening to the hype and avoiding the only thing missing from the success equation: work!
Those who do and those who talk…
Every successful marketer online has a story. We’ve heard many of them loud and clear: people coming from bankruptcy and severe debt to owning successful online properties and buying big cars and houses. Some of these stories are, believe it or not, actually true. But the majority of them are heavily embellished in order to make a sale. In fact, if someone is telling you this cookie-cutter hard luck story, it is probably quite an enhanced version of the truth.
The real Heros (to themselves and their families) are the people who come up against insurmountable odds and turn certain failure into their own pot of gold. And they are too proud to ever open up and tell you just how desperate things were for them before they hit big with their business.
These people all have one thing in common: They decided in some fashion, in their own way, that their lives depended on their success with an online business. They were at rock bottom and knew that life would never be worth living unless they at least gave a monumental, all-out effort to their online business idea.
Now many self-help gurus would say that is an unhealthy attitude. Everyone is a winner. Stay within your means. Average is beautiful. Yeah right!
It is JUST the attitude above that separates the wheat from the chaff. In this world, the REAL world, incredible feats of strength and resolve are the actions all success stories have in common. In business and in life, deep down, everyone knows this is true. Despite which stage off denial they may be in when facing the fact that they are going to have to put forth monumental effort for as long as it takes to see their dreams come true.
I come from a wildlife and conservation background. I am one of those guys glued to Discovery Channel when the special on African lions comes on. Life on Earth is designed to be challenging and competitive. The strong truly do survive and the weak perish in the real world.
Studying nature is the perfect way to get back to your roots and understand on a fundamental level the fact that we all came from a time when our lives depended on our every move.
One wrong step off a cliff and there was no medevac helicopter to swoop in with morphine and a fast trip to a hospital. You couldn’t sleep in and let the hunting wait till noon, because that’s when your prey was bedded down and hidden. Lazy hunters and their families starved to death.
We as a society have gotten punch drunk and lazy and this has shaped our attitudes about independence and financial well-being. We expect lots of valuable things for free and lots of things to be done FOR us as if we somehow have earned the right to have anything and everything handed to us.
Online business plays by the exact same rules that the lions in Kenya play by. Kill or be killed. Eat or be eaten. You cannot sit around waiting for someone to come up with a magic pill or secret solution to all your pain and worries. (And you’d better not buy anything from someone promising those things!)
So the most valuable exercise that you will ever do to provide for yourself online is marketing as if your life actually depended on it.
Learning your craft and learning from those who can prove their marketing prowess with real results. And I am not talking about weekend reading. I mean LEARN your craft inside and out until you can tell the people you learned from something they don’t even know!
I am talking about at LEAST 30 days of all consuming, obsessive compulsive, single minded, absolute concentration on your business. It can be your idea for a product, a sales pitch, how you design the perfect content site for a market niche, whatever.
If someone had a gun to your head, which person’s advice and training would you follow for the next 30 days? If your life depended on it, how hard would you work on all the things you need to learn to be one of the elite few who make excellent profits online with high traffic sites, stellar product sales, and a growing asset base that has as much potential to sell for profit as your home does.
Doing this exercise will set you up with habits of successful people who naturally market as if their lives depended on it. Doing this will finally put you in the game and on track for the kind of successful online business that will support you and your family.
If you are lacking in any of the following:
Ability to use simple HTML to build, control, or modify a web page
Ability to FTP a site to your hosting account
Ability to understand JV marketing and build a buzz around your product
Ability to write well enough to communicate your ideas and the value of your site or product
Ability to make a popular, profitable site without spending a dime on advertising
Or any of the other abilities needed to win the game of online marketing for yourself…
Then you need to get straight into study mode and step right up to the training, memberships, and products that are going to help you increase your ability to SURVIVE!
A lion in the wild doesn’t think zebras and gazelles are just going to run across the plains and pop into his mouth. Nothing is going to land in your lap that will miraculously make you a fortune with no expertise and no work involved.
The only way to cut corners online is to find people who can help you speedily get past all the mistakes you are about to make and teach you how to get on top of a market as fast as possible through their experienced advice and professional tools.
If you were suddenly turned into a lion and plopped in the middle of a Kenyan wildlife preserve with no hunting skills, what would you do? Try to learn to track and hunt your food by yourself? OR would you find some lions to teach you how to BE a lion so you can simply survive?
If you are ready to be a lion and go out there and TAKE what’s yours, then spend the next 30 days marketing as if your life depended on it. Because it does!
Jack Humphrey is the managing partner for ContentDesk and Content Propulsion Lab. He is also the author of the Power Linking series of website promotion courses that have taught thousands of online marketers how to get millions and millions of free visitors. Google: Power Linking