His link is on every new WordPress installation, yet how many people bother to check out Alex King’s site on a regular basis? (Well, a lot, but not many marketers I am guessing, unless they are there to pick up one of his plugins.)
For instance, Redmonk has a good post about younger folks and RSS.
How did I find Redmonk?
By checking out Alex’s cool WordPress plugin “Link Harvest.” It produces a page (Alex’s link page in action) on your WordPress blog that is a compilation of your most linked linked-to sites. i.e. – a link page should be about the people and sites you really like right? Well Link Harvest lets you show a valuable links page instead of a stupid blog roll which may or may not be what you consider your “most favorite” sites if you catch my drift.
There is a lot of good stuff on that link list, which proves my point. If you count who should be on your link page by the number of times you have linked to them over time, your list will turn out far different than your “link exchange” list.
Most importantly, it becomes a valuable thing rather than a throw away directory of “what’s wrong with the internet.”