Search Engine Journal has a tidy list of 7.5 ways to get banned from search engines.
I would add one more to the list:
8.5:Â Trying to learn what’s right or wrong on your own, using a publishing system that makes you responsible for hundreds of decisions about how to promote yourself on the web.
2007 will see “Content Marketing” come into its own. Average people with great ideas and desire to work on the web who no longer have to have a PhD in search engine optimization.
Post and Rank Technology is here, now. It is the great equalizer. Not between you and big corporations. Between you and the search engine geek squad that used to rule the internet.
Without having to worry about getting ranked or [tag]getting traffic[/tag], it is now incumbent upon publishers to have good ideas and good content only. Everything else is taken care of.
IF you are publishing on the right system.