Google Buys Feedburner For $100 Million

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Man I wish I had started Feedburner.  Same feeling I had when Skype, MyBlogLog, and many other things sold for big bucks.

Despite the fact that [tag-tec]Feedburner[/tag-tec] had an “under construction” sign on their Feedvertising section for as long as I can remember, they have a lot going for them elsewhere.

Practically every blog of note on the web uses them, including this one.  I love the stats tracking, but find myself checking MyBlogLog stats far more often.

You couldn’t start a much easier service than Feedburner.  The technology isn’t as impressive as you’d think would be required of a $100 million dollar buyout.  But it’s never about that these days.  It’s all about the user base and the marketing that made the site a monstrous success.

The more eyeballs you control, no matter how simple your services or products, the more you can expect to be offered when Big G comes calling.  I would imagine Feeburner has some very serious user numbers, plus they control a lot of real estate.

Wonder if we will start seeing the ability to put Adsense in our feed pages now?

More on “Google Buys Feedburner” from TechCrunch.

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