Guest Post by Michelle Taney
Editor’s Note: Michelle is my radio PR specialist. Just in the first week of working with her I have been booked on two major radio stations in Florida. To me this means Michelle is someone in the radio PR business to listen to! I will report back with results from time to time so readers can get a glimpse of what radio interviews can do for traffic and branding.
More than ever, you need to be looking at different ways to enhance your business’ visibility. You need a plan that has the ability of reaching thousands of potential customers. Perception is everything, and how customers and the public perceive your business depends upon, in large part, how actively you promote yourself.
One way to generate more traffic to your website is to have scheduled radio interviews. These are typically one-on-one discussions with you and a talk show host. Lasting anywhere from 5-45 minutes, it’s an opportunity to talk about your company to millions of people across the country (from the comfort of your home). Radio P.R. is a necessary and powerful step to achieving excellent results and widespread offline exposure for your business.
By design, simply appearing as a guest on radio stations gives you the “expert” status in the eyes of those tuning into the program. The listening public already believes that if you’re good enough to be interviewed, you must know what you’re talking about. Remember, you have a built-in audience. Now all you need to do is share information pertaining to yourself, website, and company.
Give them just enough information that when you’ve completed the interview, they want more. Radio hosts are great at giving out a web address on air or even putting a link on their site that will direct their listeners to you. These are just a few ways radio P.R can help your traffic increase. You’ll see unbelievable growth as you have multiple streams of traffic coming in from hundreds of radio stations.
Take some time from the demanding needs of your business to create your personalized radio P.R. campaign. Whether you hire a publicist, P.R. firm, or handle your campaign scheduling yourself, here are a couple of steps to get you started.
1. Identify your area of expertise.
2. Develop key messages that will inspire your intended audience into action
3. Create suggested interview questions for future radio interviews.
4. Listen to veteran radio guests, and as you begin to develop your talent learn from those with experience.
Your business success is determined by your ability to powerfully communicate your business with laser precision. Generate buzz and be the best in today’s crowded marketplace.
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Michelle Taney is Public Relations Director for MediaGuests.net and comes with vast experience in Radio PR. Recognizable for her success as a national publicist, she is constantly creating new and attention grabbing releases for the media. Media exposure, for her clients, is always maximized due to her wide-ranging media contacts and know-how.
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Further Radio Publicity Posts
- Publicity tips/Be Like the Gabby Cabby Mar 18, 2008
- Radio Interviews – how to be guest expert
- 10 Reasons Why Talk Radio is the Best Promotion for Your Book!