Search Engine Watch had a couple of good articles recently on blog marketing and link building.
1. Blog Marketing Takes Commitment – Debbie Richman, SEW
“A better way to approach social media is to remember that behind every successful blog is a person. Reaching out to bloggers and building a relationship with them can go a long way in improving your social media efforts, your search ranking, and your overall marketing plan.” Read More…
2. Link Building: In House or Outsourced? – Justilien Gaspard, SEW
My readers and colleagues — fellow SEO experts — responded loud and clear to my last column (“5 Best Reasons to Build Links In-House”). The in-house versus outsourced SEO (define) debate always creates a lot of discussion. The common issue? Link developers lack experience and SEM (define) education. Read More…