Maybe when it comes to “authority site building” (and who knows how to do it best) we can just judge by Google results.
Content Desk is #1 and The Friday Traffic Report is #3 and #4.
Content Desk is also #9 for “authority sites” out of 24 million sites.
Luck? Coincidence?
Maybe it’s expertise?
Since our company coined the phrase first and proved that search engines would reward us for going white hat, that certainly helps.
But the fact is, there are talkers and there are doers. Your daily online business life consists partially of trying to decipher between the two and choosing what advice to follow.