A friend told me something last week that cracked me up. She has a son who was making fun of her for not having a computer or ever getting online.
(I know, there are still some of them left!)
He told her the funniest thing I’ve heard so far this year.
He said, “Mom, you are broken down on the side of the information super highway and, pretty soon, you won’t be cute enough to hitch hike.”
What gave me a laugh also gave me pause.
I see a lot of people broken down on the side of the road as opportunity passes them by because they are not learning the right things about what makes traffic happen on the web today.
Before Web 2.0 there was well over a decade of factory-line production of pretty much the same materials, courses, and seminars on how to drive traffic.
But now there is a whole new and massive world of social, interactive marketing out there.
I teach it here, and subscribers are having a lot of fun picking up easy traffic. (Ever recall the old way of marketing being FUN?)
But I monitor what’s going on around the web and all the old stuff is still there, with newbies coming online and thinking it is new.
YOU are in the right place, but you are in the minority. If you know someone who needs to call a tow truck to get them back on the highway, send them this URL or link to FTR from your site.
There’s a long long way to go before we have even a tiny percentage of the new marketing content to compare to what the last decade has produced on generating traffic on the old web, but we are here for the long haul.
Let’s help the tens of thousands of site owners broken down on the side of the road (submitting classified ads, buying “500,000 Search Engine Submissions!” and trying to understand how search engines work – or worse – hiring an SEO firm to get ranked!)
Tell your friends about the Friday Traffic Report.
They have to be wondering why you have that big smile on your face lately!