Wolves hunt and thrive in packs.
Bison survive and thrive in herds.
Lions group and form dynasties in prides.
Successful marketers network, joint venture, and also form packs.
People use “the herd mentality” analogy ad nauseum to describe something negative. Rarely do people make a case FOR the herd mentality, even though herding has proven an effective and necessary survival tactic in nature since the beginning of time, including our human “packs.”
The herd mentality is only a negative thing when the herd does something collectively stupid, like run off the edge of a cliff because hunters are frightening them with fire.
Online, the negative herd mentality is when a brilliantly deceptive marketing campaign drives hoards of people to buy something stupid. These are not herds though, they are hoards. There’s a very large difference between the two that people who use the herd mentality analogy get completely wrong 100% of the time.
Professional groups of marketers get more done collectively than individual marketers can accomplish on their own. This is also proven to be true throughout the history of marketing with hundreds of examples of very successful associations and memberships.
Good groups founded by honest people dedicated to truly advocating and furthering the interests of their members are, by definition, in existence to do something as a group that individuals cannot easily accomplish.
Some succeed at this. Many fail. But no failure can or should be used to throw the baby out with the bath water. It would go against all that mother nature and human nature have taught us.
The economy of scale that groups, memberships, or associations command is far greater than the abilities of an individual. Unless that individual is already a major success and has unlimited resources, there is no way they can move as fast in their market or pull from a collective pool of resources to achieve success.
To get specific, we can use a real life example of marketers who “hunt in packs” to achieve, both individually and collectively, far more than marketers who depend on scraps of information and resources thrown to them after the pack has had its fill.
For niche website publishers, the most powerful group on the web is hands down the Content Desk Charter Membership. I say this not just because I am a partner in that effort. I say it because I know what else is being offered by other “herds” and can say with 100% confidence that we are the alpha pack.Â
Heck, we started software assisted niche content site publishing! Everything that exists outside our pack today related to software assisted content site publishing with was created after we formed and copied from what we started.
In fact, many of the other herds exist because they tried to copy what the alpha pack (Charter Members) have created. Many have come into our pack, observed what they thought was the reason for our success, and left to try and re-create it on their own.
Our pack has yet to be remotely duplicated elsewhere. The missing ingredient in all cases of copycat memberships is purely and simply the sincerity of the pack leaders and their dedication to the “cause” of the membership.
For our pack, the cause is creating and profiting from high-traffic, high-value content sites created around specific topics large and small.
There is a lot that goes with this cause. You need the tools to create sites (which is what most other people copy thinking that is the biggest reason for our success) and you need professional care and training to make those sites successful.
This means constant study and testing of site monetization tactics for optimum profit power.
It means that after a site is built, it is worth nothing until it is also properly marketed. So a good pack will give its members the ability to turn the sites they create into high traffic sites through professional website promotion tools and training.
It means personal care and support for any member who needs extra help. No one gets left behind or ignored until they ultimately prove to be a detriment to the pack as a whole. This makes the pack stronger and more capable of increasing its strength by attracting new pack members who turn out to be assets rather than liabilities.
In the wild, pack members will occasionally wander off to find a new pack if the alpha leaders can no longer protect and lead them. This happens at times when the leaders are not challenged and replaced by younger, stronger members of the pack. Online it happens when leaders have obviously stopped putting as much into furthering the goals of the pack.
This disintegration happens to most packs on the web. There are always other packs trying to attract new blood by making what they offer seem better than the current benefits the weak members of another pack enjoy.
Weak members of all packs are the ones who never gain a foothold anywhere, never gain the respect of their fellow pack members, and always seem to need more attention and help than the average pack member.
This is clearly seen on the web as people go back and forth jumping from one thing to another and never settling down to make themselves a successful pack member in any one place for very long.
They garner less respect from whatever pack they’ve joined most recently, because respect is earned and they are either too new or not in the mood to earn anything.
The uncomfortable feeling starts right away upon joining something new because the weak know, deep down, they are going to be gone the next time someone from another pack offers something that seems better.
When strong pack members sense this is the type of person they are dealing with, they shun that member just like packs do in the wild when a member is too hurt to support without putting the whole pack in jeopardy.
Packs want healthy, vibrant, strong members and seek them out actively in order to make the pack as strong as possible.
Once the pack has that reputation among all other packs, more people want to be members there. For the shelter (from misinformation and scams) and for the comradery and that cherished, sought-after feeling of being in the best place they can be for their business and their family.
For content site publishing there is no stronger pack than Content Desk’s publishing group. No other pack on the web even disputes this fact.
Our pack’s members are strong publishers who know how to “hunt” down niches and build sites that dominate those niches. Collectively and as individual pack members, pound for pound, there is no other more successful, better trained association of content site publishers on the web.
We have the highest number of “alpha leaders” who impart their experience and wisdom to our pack than any other content site publishing group on the web. These are people like John Reese, Michel Fortin, Carl Galletti, Stephen Pierce, Brad Fallon and many more.
So, the lesson in this story is that you need to be in a pack of like-minded, capable professionals if you want the kind of success that comes only from what you can learn and achieve by being in a strong group.
If you dream of owning and maybe someday selling a network of sites (assets) valued at hundreds of thousands or even millions of dollars, you can only do something like that with the help of a strong pack that can get you to your goal far faster than learning and doing outside the pack, by yourself.
Our pack is called The Fab 400. We are the Charter Members of Content Desk’s premiere publishing group. And we are looking for strong, motivated, fearless new members to make our pack even stronger. And to make you the success you dream about every night.
You can decide to belly up to the kill as a pack member, or wait until the pack has had their fill and come back for whatever scraps are left.
This has been the way of the world since the beginning.
There are two packs I recommend that are at the top of their game in different specialties:
Content Desk Charter Membership for Publishing Profitable Content Sites!
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