Google has a new program out to display “Sitelinks” under your domain.
This gives a pretty hefty boost to your “above the fold” rankings. As you can see above, I have almost all the rankings and links above the fold in my particular browser setup. I run a lot of toolbars, so others might see a couple more rankings that aren’t mine, but owning the top real estate above the fold, or the majority, is a big deal.
Aaron Wall talks more in depth about Google Sitelinks and the implications for generic domain names to prosper with this Google development.