We told you so – Video killed the text ad star!

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Vindication! 

My partners and I did some seminars last year talking about internet marketing predictions for 2006. 

One popular prediction was about the direction video was taking in internet marketing campaigns and how things were changing fast.

Now Google is adding video to Adwords so that advertisers can put their branding on the same level as TV ads, sort of.

One blogger asks the appropriate sort of question:  (paraphrased)

Is this going to upset the level playing field we little guys have enjoyed alongside the big corporations with simple text link ads?

It stands to reason that companies will start throwing serious coin at high-level productions to show on the Adwords network.

Our answer is:  Technology to produce high-end videos to compete with corporate America is cheap, and we know how to use it.

That’s why we created Content Propulsion Lab.  So that the little guy could be ready for this obvious next stage in internet marketing.

The writing IS on the wall:  All those predictions you ignored last year, deciding not to perfect your chops in utilizing video for marketing, podcasting, and killing some of the text on your site…them chickens have come home to roost!

 

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Tags

adwords, Content Syndication, internet marketing, Podcasting, video, Website Promotion


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