His book, which is flying off the shelves worldwide, is called “Predictably Irrational.” His name is Dr. Dan Ariely. He’s a behavioral economist. And he provides a fascinating look at human behavior that completely debunks traditional economists assumptions about people and how they make decisions.
Dave Lakhani did an interview with Ariely recently (don’t ask me how he got someone who everyone wants to talk to right now to do an interview) and really got in depth with Ariely on the irrationality of people when making small to huge economic decisions in their lives.
To a marketer, this information is like pure, molten gold. I highly suggest you not only buy Ariely’s book, Predictably Irrational, but that you also listen to this interview Dave Lakhani just posted with Ariely.
This is incredibly good stuff. Its ground-breaking. It will give you a metric ton of new insights into how people think, decide, and act when making decisions on purchases of all kinds. It will make you a better marketer.