What if people were saying things like this behind your back…
“Jack is the best at ______ and you should have him help you with your ________.”
“Daniel is the guy I recommend most for ____ and ____. Â He really helped me a lot!”
“Trish is the best _____ coach in the business, in my opinion. Â I’d work with her again in a heartbeat and you should too!”
Decide the kinds of things you’d like people saying about you to their peers or friends. Â Write these things out. Â Be specific.
Then….
Set out to GET those things said about you! Â
Get people talking about you in the way you want your personal brand represented when you’re not in the room.
Create the body or work, yes. Â But get the right people saying these things publicly about you in front of their audience. Â That trains that audience to start talking about you in the same way, even if they haven’t bought from you or hired you.
“Well, if so-and-so says Jack’s great, that’s what I’m going to tell other people as well, because I trust their opinion implicitly.”
Think this can’t or doesn’t happen every day? Â
Look more closely at the happenings and mentions in your part of the web among experts and authorities. Â It’s been happening since before the Internet and from the day the internet was born. Â
It’s so common, in fact, that me telling you about it is like telling a fish about water for the first time.  They aren’t aware of “water” like we  are.  It isn’t a substance or a separate thing from them.  They live in it and are completely unaware of it at the same time.
Go fish.